AI is reshaping how people plan and experience travel. From curated videos on Instagram Reels to booking engines that build entire itineraries in seconds, AI is becoming a powerful force in how journeys are imagined, booked, and lived. But this shift raises an important question: is AI giving travellers more freedom, or quietly steering their
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October 7, 2025The “compass not cage” framing sounds good but overlooks how defaults influence behavior. In testing, users overwhelmingly choose the top-ranked options regardless of alternatives. Algorithm-driven recommendations establish choice architecture that shapes decisions, even when you theoretically control them.
“Radical transparency” falls apart in practice. True consent requires understanding what you’re agreeing to, but testing disclosure interfaces shows people often don’t grasp algorithmic weighting factors, even with detailed explanations. They click through without reading.
Agentic AI rebooking flights or canceling reservations creates accountability gaps that the article ignores. Who bears the cost when the AI selects a more expensive flight? What recourse exists if it cancels something you wanted, based on predicted prefe
rences? “Transparency and accountability” need mechanisms, not just words.
Using AI to “curate authentic connections” means algorithms decide what counts as authentic culture and which sites get promoted. This isn’t neutral discovery—it’s algorithmically mediated presentation that can reinforce stereotypes or sanitize complexity.